I'm currently interning with a boutique publicity agency and a couple weeks ago I went to a clients store to get some background info for the press release I was writing. The store is a fine lingerie boutique, specializing in custom fittings and it got me thinking about how much I love lingerie.
Why would I put so much effort into my outfits and not give any thought to what I am wearing underneath. Not that I'm showing my panties to the world, but if I would be embarrassed to be seen in my underwear, than I wouldn't wear them. Now, I can't exactly be spending all my grocery money on underwear and as much as I love fine french lingerie, it's pretty pricey. However, there are a few places around this city where I've been able to find beautiful lingerie without the couture price tag.
The H & M at the Eaton Centre has the best lingerie section of all the locations in Toronto, with European styles. Change on Queen Street West (and East) has quality lingerie in lace, padded and wired styles and the prices are very reasonable. Plus the staff at Change will make sure you're in the right size.
With a bigger budget there are more choices.
Premier Jour Fine Lingerie in Corso Italia is a personal favourite. They have literally every size imaginable and gorgeous styles, and as certified bra fitters they will make sure you walk out of there with the perfect bra. Other favourites include Secrets from your Sister at Bloor and Bathurst and Tryst with locations on Queen and Eglinton West.
If you're dressing up for the night put some thought into the lingerie you are wearing. Don't be embarrassed to get caught with your pants down.
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